CAREERS

About the Company

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturer
and distributor of digital media sign systems. These signs are used in stadiums, outdoor billboards and
public areas. These signs convey advertising and community interest messages to pedestrian and vehicle
traffic. The company is the leader in digital sign manufacturing has sold thousands of signs throughout
North America and globally.

The company is growing and looking to expand its internal capabilities to better meet the needs of our
growing business.

Job Description

Telemarketing Sales Specialist
Reports To:

• Vice President, Sales and Marketing

Duties Include:

• Generate between 5 and 15 qualified sales leads per day.
• Place phone calls to potential clients from our database.
• Perform script (with necessary adjustments) to ensure consistency of sales program.

Job Brief:

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is seeking a Telemarketing Sales Specialist to join our sales team. Reporting to the Vice President of Sales and Marketing, the successful candidate will be comfortable speaking on the phone with large numbers of people each day to qualify and assist with closing sales leads for our products. We’re looking for an upbeat, motivated professional who gets inspired by the idea of generating sales revenue and being rewarded with a competitive base compensation and incentive program. You will generate leads, qualify prospects, and make follow-up calls, when appropriate, to close sales. We are seeking experienced telemarketing professionals – if you have inside sales experience, we want to talk to you.

Responsibilities and Duties

• Place phone calls to potential clients from our database.
• Perform script (with necessary adjustments) to ensure consistency of sales program.
• Answer potential clients’ questions about LED signage projects or goals.
• Generate between 5 and 15 qualified sales leads per day.
• Set appointments with prospective customers based on our associates’ schedules.
• Maintain computer, telephone and other equipment.
• Train other telemarketing professionals, when required.
• Communicate any problems, concerns or questions to supervisory staff.
• Refer customer complaints to Technical Support Manager for quality control.
• Always communicate respectfully and politely with potential customers.
• Log all calls, follow up, and appointments in the CRM system or Call Tracking System.
•  Schedule meetings for customers with our outside sales team.
• Attend training and continuous improvement sessions.

Qualifications

• College degree in business or related field, preferred.
• Minimum 3 years of experience in sales (lead generation preferred)
• 2+ years telemarketing \ call center experience a plus
• Excellent phone manner and articulation
• Able to deliver sales and service excellence by demonstrating tenacity, persuasiveness, and
  strong interpersonal skills
• Able to analyze data, utilize problem-solving skills, and recommend solutions
• Familiarity with voice and data/IP products and services
• Results-driven and willing to work on a base plus commission basis
• Superior knowledge and skills within MS Office and Apple applications
• Motivated to meet personal and team sales goals

Additional Information
Additional benefits to this rewarding position:

• Benefits Coverage
• Professional Development Opportunities
• Thorough Training and Support
• Excellent Company Culture

We thank all applicants for their interest; however, only candidates under consideration will be
contacted.

Interested candidates are encouraged to include the job title in the subject line.

How to apply
By email:

About the Company

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturer
and distributor of digital media sign systems. These signs are used in stadiums, outdoor billboards and
public areas. These signs convey advertising and community interest messages to pedestrian and vehicle
traffic. The company is the leader in digital sign manufacturing has sold thousands of signs throughout
North America and globally.

The company is growing and looking to expand its internal capabilities to better meet the needs of our
growing business.

Job Description

Sales Administrative Assistant
Reports To:

• Vice President, Sales and Marketing

Duties Include:

• Implement and monitor programs as directed by management and oversee the programs
  through to completion.
• Manage workflow to ensure that deadlines are met, and work is completed correctly.
• Assist in training of staff members and new hires.

Job Brief:

Genoptic Smart Displays, a Division of Genoptic LED, Inc. of Calgary Canada, is seeking a Sales Administrative Assistant to support our sales and marketing team. Reporting to the Vice President of Sales and Marketing, the successful candidate must have the ability to multi-task, while maintaining complex schedules and managing administrative support. The ideal candidate for this job is resourceful, a good problem solver and organized.

Responsibilities and Duties

• Manage workflow to ensure that deadlines are met, and work is completed correctly.
• Assist in training of staff members and new hires.
• Implement and monitor programs as directed by management and oversee the programs
  through to completion.
• Generate memos, emails and reports when appropriate.
• Assist marketing team with various web page, social media, and other digital marketing medium
  updates.
• Assume responsibility for maintenance of office equipment, including computers, copy
  machines and fax machines.
• Maintain office supplies by checking inventory and order items.
• Respond to questions and requests for information.
• Answer incoming calls and assume other receptionist duties, when needed.

Qualifications

• College degree or completed course(s) in office of business administration, preferred.
• Proficiency in MS Office with expertise in Microsoft Word, PowerPoint, Access, and Excel.
• Ability to analyze and revise operating practices to improve efficiency.
• Detail-oriented and comfortable working in a fast-paced office environment.
• Exceptional verbal and written communication skills.
• Superior organization skills and dedication to completing projects in a timely manner.
• Self-motivation, and a desire to take ownership of responsibilities.
• Demonstrated organizational, prioritization and problem-solving skills.

Additional Information
Additional benefits to this rewarding position:

• Benefits Coverage
• Professional Development Opportunities
• Thorough Training and Support
• Excellent Company Culture

We thank all applicants for their interest; however, only candidates under consideration will be
contacted.

Interested candidates are encouraged to include the job title in the subject line.

How to apply
By email:

About the Company

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturer
and distributor of digital media sign systems. These signs are used in stadiums, outdoor billboards and
public areas. These signs convey advertising and community interest messages to pedestrian and vehicle
traffic. The company is the leader in digital sign manufacturing has sold thousands of signs throughout
North America and globally.

The company is growing and looking to expand its internal capabilities to better meet the needs of our
growing business.

Job Description

Regional Account Manager
Reports To:

• Vice President, Sales and Marketing

Duties Include:

• Work closely with and support the sales objectives of our key distributors, within your region.
• Manage current accounts to ensure consistent, long-term sustainable sales growth
• Generate leads from cold calls, networking and connections within the industry.

Job Brief:

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, seeks a Regional Account Manager to drive customer account management responsibilities. The successful applicant will focus on acquiring additional revenue streams from existing clients as well as bringing on new customers who can
benefit from our industry-leading product offerings. As Regional Account Manager, you will be responsible for establishing and meeting monthly and quarterly sales targets within your region, while ensuring a high level of customer satisfaction. You will report to the Vice President of Sales & Marketing and may manage a up to 175 accounts at any given time. We’re looking for a self-starter, strong communicator, and a sales-oriented professional who values productivity, customer engagement and closing.

Responsibilities and Duties

• Work closely with and support the sales objectives of our key distributors, within your region.
• Manage current accounts to ensure consistent, long-term sustainable sales growth
• Identify, engage, plan and develop new regional accounts.
• Generate leads from cold calls, networking and connections within the industry.
• Coordinate client relationship opportunities such as project proposals, budgeting, service
  contracts and work orders.
• Enhance current account and business opportunities by working with regional resources.
• Inform work status and progress to V.P., Sales & Marketing and meet sales target commitments.
• Represent and foster company at conferences and trade associations.
• Oversee opportunity progression and lead through opportunity CRM reports.
• Offer monthly forecast reports determining revenue vs. goal forecasts and inform management
  on new regional new developments.
• Oversee account compliance to ensure company contracts are maximized to full potential.
• Handle industry partner programs relationships to summon and discuss market and customers.
• Inform client issues to Technical Support Manager for suitable action.
• Resolve client issues with help from head office, regional and corporate staff.
• Utilize the customer relationship management system to document interactions.
• Deliver sales presentations and estimates to grow the customer base.
• Must be willing to travel as much as 70% of the time.
• Other duties as required

Qualifications

• College degree in Business or related field preferred. Minimum 4 years of proven management skills coupled with five years progressive sales experience
• Experience in contract proposal design, negotiation skills and resource utilization
• Excellent presentation skills with strong public speaking ability
• Demonstrated ability to lead and facilitate programs for internal and external customers
• Must be a demonstrated self-starter with the ability to work independently and efficiently with minimal supervision
• Demonstrated organization and project management skills
• Superior ability to build high level business partnerships
• Strong strategic thinker and proven expertise at closing sales
• Ability to travel within region and outside as necessary (minimum travel: 50% of the time)
• Must have a valid driver’s license & reliable transportation vehicle available for business purposes
• Superior computer knowledge and skills within MS Office and Apple applications

Additional Information
Additional benefits to this rewarding position:

• Benefits Coverage
• Professional Development Opportunities
• Thorough Training and Support
• Excellent Company Culture

We thank all applicants for their interest; however, only candidates under consideration will be
contacted.

Interested candidates are encouraged to include the job title in the subject line.

How to apply
By email:

About the Company

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturer
and distributor of digital media sign systems. These signs are used in stadiums, outdoor billboards and
public areas. These signs convey advertising and community interest messages to pedestrian and vehicle
traffic. The company is the leader in digital sign manufacturing has sold thousands of signs throughout
North America and globally.

The company is growing and looking to expand its internal capabilities to better meet the needs of our
growing business.

Job Description

Product Marketing Manager
Reports To:

• Vice President, Sales and Marketing

Duties Include:

• Develop comprehensive marketing plans for sales and marketing teams.
• Lead the sales & marketing team to generate strong momentum ahead of new product launches.
• Lead the sales & marketing team to generate strong momentum ahead of new product launches.

Job Brief:

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is seeking a Product Marketing Manager to drive our corporate marketing program. Reporting to the Vice President of Sales and Marketing, the Product Marketing Manager will be responsible for providing our sales force with the tools and support information it requires to increase sales and will spearhead our new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

Responsibilities and Duties

• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with and support the sales objectives of our key distributors, globally.
• Work closely with product development team to determine the most profitable course for each existing and new product.
• Lead the sales & marketing team to generate strong momentum ahead of new product launches.
• Manage marketing and trade-show marketing budgets.
• Develop collateral materials; including sell sheets, technical data sheets, point of sale on on premise materials.
• Create training materials and programs for direct and indirect sales and marketing members
• Focus on implementing strategies and programs that consistently generate new, high quality leads.
• Develop and organize workshops, meetings, ceremonies and other events.
• Coordinate and manage all industry-related events, which include trade shows, product demonstrations, training, etc.
• Develop, implement and evaluate communication strategies and programs.
• Prepare and/or deliver educational, publicity and information programs, materials and sessions.
• Gather, research and prepare communications material.
• Co-ordinate special publicity events and promotions.
• Conduct public opinion and attitude surveys.
• Drive the social and digital media content strategy and create marketing campaigns to promote the release of new products.
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, website content and press releases.
• Assist in the preparation of brochures, reports, newsletters and other material
• Other duties as required.

Qualifications

• Post-graduate degree in Business or related field preferred.
• Bachelor’s Degree in marketing or strong experience within the LED Display field is preferred.
• Minimum 2 years of proven marketing management and 5 years progressive sales experience
• Experienced in developing both product marketing and digital marketing campaigns
• Proven history of creating effective marketing programs
• Excellent time management and project prioritization skills
• Excellent presentation skills with strong public speaking ability
• Must be a self-starter with the ability to work independently with minimal supervision
• Demonstrated organization and project management skills
• Superior ability to build high level business partnerships
• Strong strategic thinker with technical writing
• Ability to travel within region and outside as necessary
• Must have valid driver’s license & reliable transportation vehicle available for business purposes.
• Superior computer knowledge and skills within MS Office and Apple applications.

Additional Information
Additional benefits to this rewarding position:

• Benefits Coverage
• Professional Development Opportunities
• Thorough Training and Support
• Excellent Company Culture

We thank all applicants for their interest; however, only candidates under consideration will be
contacted.

Interested candidates are encouraged to include the job title in the subject line.

How to apply
By email:

About the Company

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturer
and distributor of digital media sign systems. These signs are used in stadiums, outdoor billboards and
public areas. These signs convey advertising and community interest messages to pedestrian and vehicle
traffic. The company is the leader in digital sign manufacturing has sold thousands of signs throughout
North America and globally.

The company is growing and looking to expand its internal capabilities to better meet the needs of our
growing business.

Job Description

Inside Sales Specialist
Reports To:

• Vice President, Sales and Marketing

Duties Include:

• Sourcing new sales opportunities through inbound lead calls and emails.
• Fielding incoming inquiries, with ability to understand customer needs and requirements.
• Routing qualified opportunities to the appropriate sales executives for further development and closure.

Job Brief:

Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is seeking a Product Marketing Manager to drive our corporate marketing program. Reporting to the Vice President of Sales and Marketing, the Product Marketing Manager will be responsible for providing our sales force with the tools and support information it requires to increase sales and will spearhead our new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

Responsibilities and Duties

• Source new sales opportunities through inbound lead follow-up and outbound cold calls, emails and manage through CRM tool
• Understand customer needs and requirements
• Route qualified opportunities to the appropriate sales executives for further development and closure
• Close sales and achieve weekly, monthly, and annual sales targets
• Research accounts, identify key players and generate interest
• Maintain and expand your database of prospects
• Team with channel partners to build pipeline and close deals
• Perform effective online demos to prospects

Qualifications

• Bachelor’s degree or equivalent post-secondary education, preferred.
• Proven inside sales experience
• Track record of over-achieving goals
• Strong phone presence and experience dialing dozens of calls per day
• Proficient in MS Office with expertise in Microsoft Word, PowerPoint, Access, and Excel.
• Proficient with corporate productivity and web presentation tools
• Experience working with Pipedrive or similar CRM
• Excellent verbal and written communications skills
• Strong listening and presentation skills
• Ability to multi-task, prioritize, and manage time effectively

Additional Information
Additional benefits to this rewarding position:

• Benefits Coverage
• Professional Development Opportunities
• Thorough Training and Support
• Excellent Company Culture

We thank all applicants for their interest; however, only candidates under consideration will be
contacted.

Interested candidates are encouraged to include the job title in the subject line.

How to apply
By email: